The student-centric channel, will be named ampus 24x7.The Zainabia Trust, a sister organisation of RES, already operates a cable channel for religious content.?Speaking about the channel, Dr M Z Farouqui, principal of Rizvi College of Arts, Science and Commerce said, he concept of the channel has been finalised and it will be launched in November.In a bid to provide students hands-on experience in electronic media, the Rizvi Education Society has decided to start a cable channel that Socks Knitting Machine will be partially operated by the students of Bachelor of Mass Media course at Rizvi College of Arts, Science and Commerce. He elaborated that while other institutions offering the BMM programme have screenings of content made by students on specific occasions, theampus 24x7?channel would run the same on a regular basis.

This means the students would be doing conceptualisation, scripting, shooting, editing and packaging of content after getting approval from their department. Though professionals hired by RES will operate the channel, BMM students will be responsible for generating the content. According to officials, this is a first-of-its-kind initiative by any institution and will be available throughout Mumbai and will run round-the-clock.Dr Farouqui added the initiative was the brainchild of Dr Akhtar Rizvi, president of RES and said work on the content would be overseen by both the college and the RES.